Bri O'Dwyer

Official website of your next hire.

Education

Western Michigan University

2020-2022

• Fashion Merchandising, B.S.
• Minor in Marketing
• GPA: 3.9
• Dean's List 2020, 2021, 2022
• Professional Selling: Top Seller Award Spring 2022
• Advertising & Promotion: Best Overall Presentation Spring 2021
  

Experience

Assistant to the National Accounts Manager - Lord Daniel Sportswear, FL

December 2022 - Present

• Assist with fashion design and development.
• Communicate and coordinate with international manufacturers (Thailand, India, China primarily).
  
• Facilitate communication between employees across the country to develop, design, and sell Lord Daniel apparel.
  
• Created a system to track all developing styles, including factory quotes, style numbers, duty rates, etc.
• Keep spreadsheets, trend forecasts, tech packs, and other materials up-to-date.
  
• Compile styles into moodboards and line sheets for buyer presentations.
  

Marketing Manager / Copywriter - Jade Stone Branding, MA

March 2022 - Present

• Developed website copy using SEO principles and website design best practices. Assisted in website design and development.
  
• Created and executed social media strategies for all company platforms--LinkedIn, Pinterest, Instagram, Twitter, Facebook. Instagram following to 600+ from March 2022 to December 2022 (approx. 75 followers per month), and achieved a 6.1% engagement rate, 1.1% above industry average.
  
• Strong social media presence led to client leads, acquisition, and critical industry connections to build brand credibility.
  
• Maintain luxurious, high-fashion brand identity of Jade Stone across online platforms.
  
• Edited copy distributed on official service descriptions.
• Wrote copy for B2C/B2B clients, including service descriptions, taglines, brand names, campaign slogans, and more.

Marketing Manager / Copywriter - Alluring Media Co., MA

September 2021 - Present

• Created a master schedule for social media concepts on all company platforms, including Facebook, Instagram, Pinterest, Twitter, TikTok, and LinkedIn.
  
• Social media strategies resulting in increased followers and engagement.
  
• Create engaging blog posts, email marketing campaigns, copy, and photo captions.
  
• Coordinated a direct mail campaign (2/22) resulting in repeat clients and social media exposure.
  

Skills & Expertise

Professional Development

• Obtaining Google Analytics and Ad certification
• Mastering Adobe Creative Suite
• Photoshop, InDesign, Illustrator
  
• Mastering communication with those who speak English as a second language
  
• Facilitating project management
• Learning more about website design and development, including basic knowledge regarding...
• WIX, Google Sites, Shopify, WordPress, etc.
  

I am currently working towards...

Word on the Street

Katie Motta - CEO/President, Jade Stone Branding

It’s rare that you come across standout professionalism and dedication as I've found in Brianna. Bri writes copy for our blogs, social media captions, and manages our social media marketing. She handles tasks efficiently and quickly absorbs any feedback to continue to grow her skills. She is a quick learner and has many unique and creative ideas (and of course, has an amazing sense of humor!).

Samantha Karasinski - Jr. Art Director, Lippe Taylor

Bri is an ideal person to have on your team. Working with her ensures processes will be running smoothly and completed in a timely manner. Not only is Bri a hard worker, but she is also constantly bringing innovative ideas to the table.

Blue the Aussie-Doodle & Nova the German Shepard

She always gives us treats and takes us on long walks in the park. We endorse her for any position and can be held financially responsible if she does not meet your expectations. We have stashed hundreds of tennis balls and are prepared to use them as currency in this event.

Well, you've made it this far.

Might as well keep in touch!

Not ready to leave just yet?